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ADVANCED RETAIL STRATEGY

May 29 - 30, 2019

Welcome to the Advanced Retail Strategy short course!
We are thrilled to welcome you to NYU Stern.

To prepare for this program, make sure that you navigate this site thoroughly. If you have any questions, feel free to reach out to the program manager, Melissa Haims. We look forward to meeting you soon!

Welcome Letter from Faculty

Welcome to Advanced Retail Strategy! We're looking forward to two great days together at the NYU Stern School of Business, May 29 - 30, 2019. It's no secret that retail is experiencing considerable change and that no one is immune from
the pressures facing the industry...

READ FULL LETTER

Program Snapshot

Where

Kaufman Management Center
44 W 4th Street
New York, NY 10012

Classroom: 5-90
Mealspace: 5-50

When

Breakfast will be available at 8:30 am.

Class will start promptly at 9:00 am.

What

Remember to bring a form of identification with you to gain access into the building.

Dress code for the program is business casual.

Program Agenda

Breakfast, lunch and breaks will be provided on all class days. Please note that the schedule is subject to change.

Download Detailed Program Agenda

Day 1: Morning

9:00am - 10:30am
Consumer Path to Purchase: The Role of Retail (Christie Nordhielm)

10:45am - 12:15pm
Retail Communication Strategy (Christie Nordhielm)

Day 1: Afternoon

1:15pm - 2:45pm
The Future of Omni-Channel Retail (Anindya Ghose)

3:00pm - 4:30pm
Panel Discussion: Retail Analytics

4:30pm - 5:30pm
Happy Hour & Networking Reception

Day 2: Morning

9:00am - 10:30am
The History of Retail in America: How Our Past Informs Our Future (Jack Hanlon)

10:45am - 11:00am
Retail Tour Introduction

11:00am - 12:30pm
Retail Walking Tour

Day 2: Afternoon

1:30pm - 3:00pm
Panacea & Panic: Tech Investment Strategies for Executives (Jack Hanlon)

3:15pm - 4:45pm
The Emperor's New (Personalized!) Clothes? AI/ML Demystified for Executives (Jack Hanlon)

Required Preparation

Please complete the below readings before the course. They will be utilized in the sessions led by the professors indicated.

> Creative Benchmarking (Nordhielm)
> The Expanding Role of Design (Nordhielm)
> What Blockchain Could Mean for Marketing (Ghose)
> Moving Sales with Trajectory-Based Mobile Advertising (Ghose)
> Share More, Not Less, with the Overlords of the Internet (Ghose)
> When Push Comes to Shove, How Quickly Will You Give up Your Data for Convenience? (Ghose)

Pre-Program Questionnaire & In-Class Materials

Please fill out the pre-program questionnaire to help us and the faculty better meet your goals for this program.

> Link to Questionnaire

Please use the links below to access all slides from the course:

Program Logistics

Logistics & Directions

Joining us from out of town? There are many transportation and accommodation options in New York City.

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What to Expect

Here is a quick snapshot and breakdown of what happens before, during and after a short course.

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FAQ

Have a question? Refer to our FAQ page for answers! If your question is not listed, please contact the Program Manager.

> Learn More

Meet the Team

Here is a quick glance of the team members dedicated to providing you with the best experience possible.

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Questions?

If you have further questions or require assistance with the program, do not hesitate to reach out to the program manager, Melissa Haims, either by phone or email at:

(E) mhaims@stern.nyu.edu
(P) +1-212-998-0934

Upcoming Programs for Individuals

Our open enrollment courses are designed for executives and high-potential managers to retool, advance and expand their skills and knowledge. These focused, intensive programs develop targeted skills and deliver strategies that can be implemented immediately at work.