Anindya Ghose

Anindya Ghose is the Heinz Riehl Chair Professor of Business at NYU Stern where he holds a joint appointment in the IOMS and Marketing departments. He is the author of TAP: Unlocking The Mobile Economy, which is a double winner in the 2018 Axiom Business Book Awards and has been translated into multiple languages. 

Prof. Ghose is a widely recognized expert in digital marketing and business analytics. In 2014, he was named by Poets & Quants as one of the "Top 40 Professors Under 40 Worldwide" and by Analytics Week as one the "Top 200 Thought Leaders in Big Data and Business Analytics". In 2017 he was recognized by Thinkers50 as one of the Top 30 Management Thinkers globally most likely to shape the future of how organizations are managed and led in the next generation. Thinkers50 also bestowed the Distinguished Achievement Award Nomination for 'Digital Thinking' in 2017.

Prof. Ghose is the youngest ever recipient of the prestigious INFORMS ISS Distinguished Fellow Award, given to recognize individuals who (i) have made outstanding intellectual contributions to the discipline with publications that have made a significant impact on theory, research, and practice and (ii) intellectual stewardship of the field as reflected in the mentoring of doctoral students and young researchers. 

As a consultant, Prof. Ghose has worked in various capacities with Berkeley Corporation, CBS, Dataxu, Facebook, NBC Universal, OneVest, Samsung, and 3TI China, and collaborated with Alibaba, China Mobile, Google, IBM, Indiegogo, Microsoft, Recobell, Travelocity and many other leading Fortune 500 firms on realizing business value from IT investments, internet marketing, business analytics, mobile marketing, digital analytics, social media, and other areas. Read his full bio.

• Digital Marketing and Social Media Strategy