Leveraging Data as a Strategic Asset
Welcome to the Business Analytics for Executives short course!
We are thrilled to welcome you to NYU Stern.
To prepare for this program, make sure that you navigate this site thoroughly. If you have any questions, feel free to reach out to the program manager, Jenny Yuan. We look forward to meeting you soon!
Welcome Letter from Faculty
Program Snapshot
40 W 4th Street
New York, NY 10012
Classroom: Tisch 415
Mealspace: Tisch 413
Class will start promptly at 9:00 am.
Dress code for the program is business casual.
Program Agenda
Breakfast, lunch and breaks will be provided along with a happy hour on the first day.
Please note that the schedule is subject to change.
Day 1: Morning
9:00am - 10:30amIntroduction: What Can (and Can’t) Analytics Do?
11:00am - 12:30pmBuilding an Analytical Mindset
Day 1: Afternoon
1:30pm - 2:30pmLooking at Data: Descriptive Analysis
3:00pm - 5:00pmLooking at Data: Multivariate Analysis
5:00pm - 6:00pmHappy Hour
Day 2: Morning
9:00am - 10:30amWorking with Data: Regression Tools
11:00am - 12:30pmWorking with Data: Regression Tools
Day 2: Afternoon
1:30pm - 2:30pmCorrelation, Causality, and the Limits to Data
3:00pm - 5:00pmDecision-Centric Organizations
5:00pm - 5:30pmProgram Conclusion and Evaluation
Required Reading
> Boston Beer Co., Inc.
You should only read pp. 1-8 (non-financial information).
> Ratio Analysis Memo
> Ratio Analysis of Boston Beer Companies
Why is Boston Beer Company's Return on Equity (ROE) so high? Is it sustainable?
> Dataset on Success of an Organization's Job Offer Acceptance Rate
Explore the dataset without using any regression or similar approaches to see what patterns - if any - emerge in the data. Familiarize yourself with the data.
> Data Analytics Simulation: Strategic Decision Making
If you do not have an account with Harvard Business Publishing, you will have to register as an authorized student on the site. Read the pre-reading and explore the data online before class (do not submit any decisions).
Pre-Program Questionnaire
> Link to Questionnaire
Program Logistics
> Learn More
> Learn More
> Learn More
> Learn More
Questions?
(E) jyuan@stern.nyu.edu
(P) +1-212-998-2724
Upcoming Programs for Individuals
Our open enrollment courses are designed for executives and high-potential managers to retool, advance and expand their skills and knowledge. These focused, intensive programs develop targeted skills and deliver strategies that can be implemented immediately at work.
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