June 14 - 16, 2023
If you have not already completed it, please fill out the required pre-program survey as soon as possible. It should only take a minute and will help our faculty and team better meet your goals. Thank you!
In-Class Materials and Slides
For slides and in-class materials, please access the NYU Box drive for this course via the button below. Note that this drive will be deactivated two weeks after the course ends.
Digital Marketing and Social Media Strategy: Leveraging Analytics and Artificial Intelligence
Welcome to the Digital Marketing and Social Media Strategy short course!
We are thrilled to welcome you to NYU Stern.
To prepare for this program, make sure that you navigate this site thoroughly. If you have any questions, feel free to reach out to the program manager, Julia Habbe. We look forward to meeting you soon!
Welcome Letter from Faculty
Welcome to Digital Marketing and Social Media Strategy. My colleague, Professor Ravi Bapna and I are looking forward to working with you during your five days here at NYU Stern, June 14 - 16...
Program Snapshot
Where
Tisch Hall
40 W 4th Street
New York, NY 10012
Classroom: 4-90
When
Check in will begin at 8:30 am.
Class will start promptly at 9:00 am
What
Remember to bring a form of identification with you to gain access into the building.
Dress code for the program is business casual. Masks are not required, but are encouraged.
Program Agenda
Please note that the schedule is subject to change.
Day 1
8:30am - 9:00am ET
Coffee and Check In
9:00am - 10:30am ET
4Ps 2.0. - A Framework for Digital Marketing in the Age of AI
10:30am - 10:45am ET
Morning Break
10:45am - 12:15pm ET
Harnessing and Integrating Digital Media Channels
12:15pm - 1:15pm ET
Lunch
1:15pm - 2:45pm ET
Exploring Digital Marketing and Attribution Analysis
2:45pm - 3:00pm ET
Afternoon Break
3:00pm - 4:30pm ET
Social Media for Awareness and Conversations
Day 2
8:30am - 9:00am ET
Coffee and Check In
9:00am - 10:30am ET
Social Media for Awareness and Conversions (cont.)
10:30am - 10:45am ET
Morning Break
10:45am - 12:15pm ET
Deep Dive into Social Listening and Big Data Analytics
12:15pm - 1:15pm ET
Lunch
1:15pm - 2:45pm ET
Painting the Mobile Landscape: Mobile Marketing Strategies and Analytics
2:45pm - 3:00pm ET
Afternoon Break
3:00pm - 4:30pm ET
Promotions Using Social Advocacy, Engagement and Analytics
Day 3
8:30am - 9:00am ET
Coffee and Check In
9:00am - 10:30am ET
Next Gen Marketing Using Machine Learning and AI
10:30am - 10:45am ET
Morning Break
10:45am - 12:15pm ET
Next Gen Marketing Using Machine Learning and AI (cont.)
12:15pm - 1:15pm ET
Lunch
1:15pm - 2:45pm ET
Product Innovation Using Causal Analytics
2:45pm - 3:00pm ET
Afternoon Break
3:00pm - 4:30pm ET
Action Learning Activity
Required Preparation
Below are cases and readings that you should read before the program. In order to get the most out of these discussions, it is important that you read the cases carefully ahead of time.
The following pre-program readings are available on the Box Drive:
- Automation of Marketing Models
- The Surprising Power of Online Experiments
- Stitch Fix's CEO on Selling Personal Style to the Mass Market
- Moving Sales With Trajectory-Based Mobile Advertising
- Marketing in the Age of Alexa
- Increasing Word-of-Mouth Referrals - The Value of Altruism
- High Notes Freemium Conundrum
- HBR - What Blockchain Could Mean
- HBR - Do Health Apps Really Make
- Four Ways Leaders Can Gain Value from AI and Advanced Analytics - Knowledge Wharton - Bapna Ravi
- BBVA Compass - Marketing Resource Allocation
Pre-Program Questionnaire
Please fill out the pre-program questionnaire to help us and the faculty better meet your goals for this program.
> Link to Questionnaire
> Link to Questionnaire
Program Logistics
Logistics & Directions
Joining us from out of town? There are many transportation and accommodation options in New York City.
> Learn More
What to Expect
Here is a quick snapshot and breakdown of what happens before, during and after a short course.
> Learn More
FAQ
Have a question? Refer to our FAQ page for answers! If your question is not listed, please contact the Program Manager.
> Learn More
Meet the Team
Here is a quick glance of the team members dedicated to providing you with the best experience possible.
> Learn More
Questions?
If you have further questions or require assistance with the program, do not hesitate to reach out to the program manager, Julia Habbe, at:
(E) jh8505@stern.nyu.edu
Upcoming Programs for Individuals
Our open enrollment courses are designed for executives and high-potential managers to retool, advance and expand their skills and knowledge. These focused, intensive programs develop targeted skills and deliver strategies that can be implemented immediately at work.
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